Mathematicians Differentiate True Internet Virality
For a few days in late February, the world stopped to argue over a photograph. Everyone had a strong opinion about the true colour of a dress, and the debate quickly became tribal. Social media were swamped by arguments between those who perceived the dress as blue and black, and those who perceived it as white and gold. But what does a phenomenon such as #TheDress tell us about how information spreads and what makes it go viral?...