A New Take On Hybrids
Toyota’s flagship gas-electric hybrid sedan Prius represents the epitome of the emerging “green car” category in the mind of the buying public. Although hybrids are still only a blip on the automobile sales charts, the market-leading model has been the most effective tool in the car industry’s effort to wrap itself in an eco-friendly cloak. But even with the success of this niche market, General Motors, DaimlerChrysler and BMW have mostly remained on the sidelines, unconvinced of the hybrid’s practicality and marketability....